PGA Professional Padraig Dooley.
Picture: Niall O’Shea

It’s that time of year, the manufacturers have released their new golf clubs and the dazzling marketing claims and new terminology are tempting golfers to change.  Speed optimised, jailbreak speed frame, carbonwood, rebound frame and zero CG are some of the buzzwords doing the rounds this year as the manufacturers do their best to convince golfers to upgrade.  While the technology continues to improve, the price also increases with new drivers now averaging over €500 in the premium space and iron sets even more expensive.  For many club golfers a new set of clubs might cost more than their annual subscription.  While many golfers will buy off the shelf, an increasing number are choosing custom fitting.

Padraig Dooley is a PGA professional and for well over a decade he has been building up a large base of customers who Continue reading →