O’Keeffe Golf Fitness has opened a new location and has added to the services available to golfers of all levels.

Peter O’Keeffe training with the help of Trackman 4 at Dennehy’s Blackpool. Picture: Niall O’Shea

Although he’s only just over 12 months into a new career, Peter O’Keeffe has carved out a brand new market for golf fitness.  And that market is growing rapidly, O’Keeffe now has two locations providing screenings and exercises based on the Titleist Performance Institute fitness programme.  O’Keeffe set up in Dennhey’s Douglas in mid-2015, and from a standing start with no clients, Peter saw the business grow rapidly which meant opening a dedicated golf section when Dennehy’s were planning to open a new gym in Blackpool.  With dedicated training areas for golf fitness clients in both Douglas and Blackpool, Mark O’Connell has also come on board to deal with the growing demand for golf specific fitness training.  When Peter started in Douglas he was using the existing infrastructure, the gym and a large room which was normally used for classes.  As Blackpool was a new fit –out, this gave him the opportunity to develop a customised gym and golf performance room.  The performance room has a driving bay, and with the help of state of the art Trackman technology, O’Keeffe can not only observe the movement but he can also track results.  Detailed notes and statistics can be kept on mobility, speed and flexibility as well as the results from the simulated shots in the driving bay.  The customised gym provides golfer with a dedicated area for golf specific training while there’s also access to the large gym.  “During the plans for our new gym in Blackpool we added a golf performance room in the plans” explained O’Keeffe.  “I always had the vision of a golfer coming for a physical assessment for golf but Continue reading →