Although he’s always a great man to do a deal, Paul Coleman has added fuel to the current retail price war by announcing a massive 50% off sale – starting on Thursday morning.  The popular retailer who is based in Lee Valley has been running his shop for over 7 years and has spent that time looking for innovative ways to drive customers to his shop and to give them the best possible deals.  From try before you buy, bespoke hampers, customised footwear, a custom fitting solution in association with Drive Golf Performance, Paul has pioneered several new ideas.  This year he added payment plans, a price match promise and custom filled Christmas hampers to that list.

And to top that he’s just announced a huge sale offer with 50% off everything.  This come on the back of a very competitive landscape in Cork.  In 2013 Halpenny Golf arrived in Cork to challenge the existing retailers and last month Dublin retailer McGuirks opened up their first Cork store.  Golf retailing is competitive;  McGuirks have plenty of opening offers, Halpenny are offering their “staff prices” promotion regularly and American Golf recently ran a successful 25% off offer at the end of November.  So after a few weeks of poor weather, Paul decided to put the pressure back on his larger competitors; “Business since November has been poor for a number of reasons, the weather has been a huge factor and everybody Continue reading →